Most of the ads that caught my eye stood out from the rest because they were so clean. They communicated a point, but did not contain superfluous information. This ad is simple and direct. It directs the viewer to choose between two options. There is no grey between the black and white here.
Someone once took a photo of my profile, turned it on its side and said, "Oh, it's a picture of Pike's Peak." And that's the complete story of my profile.
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